As the media landscape continues to evolve, podcasts have become a staple for both news and entertainment. They come in all shapes and sizes and offer an expanded opportunity to connect with a variety of audiences.

Edison Research, a company that tracks business trends, notes that 51% of Americans 12+ have listened to a podcast, with 32% having listened in the past month. If you’re looking to engage those listeners and the growing podcast audience, where do you start?

Join PRSA Central California and CAPIO for our lunch & learn, Podcasting 101: From Concept to Launch. With a panel of experienced podcasters, learn how to take your podcast concept through planning to production. This collaborative session is designed for communications professionals and those interested in joining the world of podcasts. We will cover:

  • Planning Your Podcast: Narrowing your topic and finding your niche

  • Structure: Determining your format and feel

  • Building Your Toolbox: Learn how and what you’ll need to record

  • Production: Tips on mixing, sound editing software and more

  • Hosting: Finding a hosting platform and distributing to directories and apps

  • Q&A with the panel


Guest panelists include:

Reggie Ellis, Publisher The Sun-Gazette (The Paper Trail Podcast)

Paul Myers, Editor The Sun-Gazette (The Paper Trail Podcast)

Sevag Tateosian, Host/Producer (The Central Valley Ledger)

Zach Green, Producer/Engineer (Zach Green Films)

Moderated by Allison Mackey, City of Visalia and co-host of Visalia On Air


Lunch will be provided, with vegetarian options available. We can't wait to see you there!

Postponed Due to COVID-19 precautions

© 2019 by PRSA Central California Chapter

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