top of page

Benefits of Chapter Membership

 

Professional Development Seminars

We regularly host seminars that offer a deeper dive into specific topics, providing a more focused and engaging learning experience. These events are designed to foster meaningful dialogue, encourage professional growth, and allow attendees to connect directly with industry experts and peers.

 

Accreditation (APR)

Accreditation in Public Relations (APR) is the only professional certification program open to public relations professionals, and is administered by the Universal Accreditation Board (UAB), a consortium of 10 leading industry organizations, including PRSA. PRSACC helps candidates prepare for the Examination for Accreditation in Public Relations and assembles readiness review panels when candidates come forward to declare intent to sit for review. Click to read more on accreditation.

Networking Events

Events

We offer a diverse range of events designed to create valuable networking opportunities for professionals at every stage of their careers. From casual mixers and industry panels to collaborative workshops and annual conferences, these events foster connections, encourage knowledge sharing, and help members build lasting relationships within the public relations and communications community.

 

Committees

 

Our committee structure is vital to the success of the Chapter. Countless hard-working members devote time and energy to each committee. Committee involvement often allows members to build a closer working relationship with other professionals within the committee structure. 

 

Industry Awards

Image Awards

 

The Image Awards is an annual competition that celebrates outstanding programs and projects exemplifying excellence in the field of public relations. Open to all PR professionals within our chapter’s region, the competition invites entries each spring, showcasing the creativity, strategy, and impact of local practitioners. Winners are honored at the prestigious May Awards Celebration, where the best in the industry are recognized for their achievements.

PRSA National Membership Benefits

 

PRSA wants you to make the most of your membership and to help position you for greater success through career-enhancing tools and resources. Through member participation, PRSA is able to build on the value of our profession in the marketplace and fortify our industry’s commitment to excellence!

 

Your Membership Keeps You Connected to:

  • More than 21,000 PR pros committed to excellence and ethics.

  • Leadership and volunteer opportunities.

  • Local Chapter and District networking.

  • Sector-specific resources and events with Professional Interest Sections.​

Your Membership Deepens Knowledge Through:

  • 60 FREE webinars, live and on demand, throughout the year. Click here to learn more.

  • The PRSA Code of Ethics and opportunities for Accreditation in Public Relations (APR) that offer practical guidelines for defining professionalism and success.

  • Job center, which provides career-advancing tools for all career levels.​

Your Membership Pay for Itself With:

  • The Issues & Trends industry news briefing, in your inbox each morning.

  • A database of case studies, articles and research, including Silver Anvil Award winners and nominees.

  • The RFP Exchange, where you can post and search for new business.

  • Insurance, FedEx, Budget, NewsCactus and other member-exclusive discounts.

© 2025 by Public Relations Society of America, Central California Chapter

bottom of page