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Staying Relevant


The Central California Chapter of PRSA is dedicated to helping practitioners stay on the leading edge of their careers by providing seminars, training and opportunities to network with others in the field.


In this section you will find information on how to do your job and advance your career.





Successful public relations hinges on the ethics of its practitioners. To help members navigate ethics principles and applications, the national society created, and continues to maintain, the PRSA Code of Ethics. Under the Code, widely regarded as the industry standard, members pledge to core values and principles.


The national Society offers its members various resources — the PRSA Code of Ethics, Professional Standards Advisories, topical analyses and case studies — to make the topic of ethics more accessible.  Additionally, PRSA declared September as “Ethics Month” and dedicates its monthly newsletter and programming to ethics topics.


Bringing Ethics to Life

The Central California Chapter supports the national PRSA Code of Ethics by providing ongoing awareness and education. Listed below are resources and support our members receive:

  • Ethics-related content in the chapter e-newsletter

  • Integration of ethics topics in the chapter’s programming. In the past, this has included events hosted by area experts who speak specifically on ethics topics



Advocacy at PRSA is a broad-based public affairs program for members and the public relations profession. The national advocacy program focuses on three core areas: the business value of public relations, ethics and diversity within the profession. PRSA researches, tracks and speaks out on current issues impacting the industry, all while promoting the Society’s Code of Ethics. The PRSA Advocacy Advisory Board (AAB) drives the program to deliver the value of thought leadership and public advocacy on members’ behalf. 


For More Information

If you have questions or ideas for the Ethics program, please reach out to our Ethics Chair, Erin Kennedy


Click here to link to the PRSA Code of Ethics.




Michelle Von Tersch, APR, Fellow PRSA, became the most recent chapter member to be inducted into the PRSA College of Fellows. The College of Fellows is an honorary organization within PRSA comprised of more than 300 senior practitioners and educators, each of whom has left a significant footprint on the public relations profession. Created in 1989 as part of a PRSA initiative focused on the future of public relations, election to the College is considered the pinnacle of a professional’s career. For more information on the College of Fellows, click here.

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