Central California Chapter
Thank you to our 2024 Sponsors
PRSA Image Awards
The Central California Image Awards honor works of distinction in the practice of public relations by Central Valley professionals working in public relations, communications, marketing and advertising. Enter your best work from last year for an opportunity to earn recognition, raise your industry profile, enhance your brand recognition, celebrate your team's accomplishments, grow your business and become part of public relations history.
Awards are judged by public relations professionals from a PRSA chapter in another state. All entries are judged according to criteria set for that category and not against other entries. The awards cover program and project awards, as well as special awards including Executive of the Year, Professional of the Year and Rookie of the Year.
The 2024 Image Awards were held in May, 2024. It was a wonderful celebration of the work completed through the previous year in our Central Valley.
2024 Image Award Winners
Special Awards
Professional of the Year: Cynthia Martinez, APR,
Director of Public Affairs, Southwest Strategies
Program Awards
Campaign of the Year
Award of Excellence
California State University, Fresno -- Bulldog Bound Campaign
Verdin Marketing, Community West Bank -- CWB “Count On” Campaign
JP Marketing -- MedAssist Program
JP Marketing -- Thrills That Kill
Merit Award
Kent Moore, Central California Recruiting Battalion -- U.S. Army “Be All You Can Be” Campaign
Verdin Marketing -- Uplift Public Awareness Campaign
Community Service / Community Relations
Award of Excellence
Kent Moore, Central California Recruiting Battalion -- Rolling for Heroes: Ice Cream Social
Kent Moore, Central California Recruiting Battalion -- U.S. Army School Supply Crawl Campaign
Merit Award
Kent Moore, Central California Recruiting Battalion -- U.S. Army Toy Drive Campaign
Crisis Management
Merit Award
Idea Emporium -- Helping A School and Commuity Recover from Police Officer Death
Digital / Social Media Campaign
Award of Excellence
City of Visalia – Protected Intersection
Kent Moore, Central California Recruiting Battalion -- U.S. Army “Be All You Can Be” Campaign
Public Affairs
Merit Award
Kent Moore, Central California Recruiting Battalion -- U.S. Army 4 Star General Visit to San Francisco
Special Event or Observance
Award of Excellence
City of Visalia -- Deck the Home
JP Marketing -- Experiencing Hope
JP Marketing – Thrills That Kill Press Conference
Merit Award
Kent Moore, Central California Recruiting Battalion – U.S. Army 4 Star General Visit to San Francisco
Verdin Marketing -- Support Local Restaurant Week
Providence Strategic Consulting, Inc. – 2023 KC SHRM Symposium & Exposition
PROJECT AWARDS
Annual Report
Award of Excellence
San Joaquin Valley Air Pollution Control District -- 2022-2023 Report to the Community
Merit Award
State Center Community College District -- State Center Community College District Report to the Community
Brochure
Merit Award
Providence Strategic Consulting, Inc. -- Teasdale Latin Foods Brochure
Magazine
Award of Excellence
California State University, Fresno -- Fresno State Magazine
Merit Award
City of Visalia – 2023 Winter Live & Play Guide
Photograph
Award of Excellence
California State University, Fresno – Fresno State Home Opener
Video
Award of Excellence
California State University, Fresno -- Washington Monthly
Verdin Marketing, Community Action Partnership San Luis Obispo -- CAPSLO Recruitment Video
City of Visalia -- Employee Service Award Video
Providence Strategic Consulting, Inc. -- Kern Citizens for Energy – Now More Than Ever
Merit Award
San Joaquin Valley Air Pollution Control District -- Agricultural Tractor Replacement Program Video
Providence Strategic Consulting, Inc. -- Goodwill Industries of South Central California and Taft College TIL Program Partnership
2023 Image Award Winners
Special Awards
Professional of the Year: Tracy Leach, Providence Strategic Consulting
Executive of the Year: Nick Ortiz, CEO, Greater Bakersfield Chamber of Commerce
Rookie of the Year: Violeta Trujillo, Hey Salty
Program Awards
Campaign of the Year
Award of Excellence
Hey Salty -- Shop Local, Shop Now: 2022 Holiday Collection
Hey Salty -- 2022 Housing Choice Voucher Program Campaign
JP Marketing -- Litterheads Campaign
ONEEYEDsocial -- Brews, Bites, and Biceps Campaign
Community Service / Community Relations
Award of Excellence
JP Marketing -- Race to Save Water Board Game
ONEEYEDsocial -- Brews, Bites, and Biceps Campaign
U.S. Army Central California Recruiting Battalion -- 2022 Army Toy Drive
Crisis Management
Award of Excellence
Fresno Chaffee Zoo -- Fresno Chaffee Zoo Elephant Fair
Digital / Social Media Campaign
Award of Excellence
Megan Lerma -- K9 Top Coat's $97K Sales Month
ONEEYEDsocial -- Elite Team Reedley Launch
U.S. Army Central California Recruiting Battalion -- 2022 Army Toy Drive
Verdin Marketing -- ATBID All In - Meet the Maker Series
Award of Merit
ONEEYEDsocial -- Brews, Bites, and Biceps Campaign
Special Event or Observance
Award of Excellence
Cohen Communications -- Fresno County Historical Museum Italian Heritage Ribbon Cutting
ONEEYEDsocial -- Brews, Bites, and Biceps Campaign
Reputation and/or Brand Management
Award of Excellence
U.S. Army Central California Recruiting Battalion -- 2022 Army Toy Drive
PROJECT AWARDS
Annual Report
Award of Excellence
Verdin Marketing -- VCC Annual Report
Article for Magazine or Trade Publication
Award of Excellence
Linda Griess -- Get to Know Your Neighbor Barry Zoeller
Award of Merit
Providence Strategic Consulting Inc. -- Bakersfield Life Cover Feature & Article
Linda Griess -- Say Hello to Your Neighbor Kelly Youngstrom
Brochure
Award of Excellence
Fresno Chaffee Zoo -- Zoonews
Providence Strategic Consulting Inc. -- Carbon Capture & Storage Bilingual Fact Sheets
Newsletter
Award of Excellence
Verdin Marketing -- GVRD E-Newsletter Refresh
Infographics, Poster and/or Banner
Award of Excellence
Cohen Communications -- Merced County Fair Entertainment Poster
ONEEYEDsocial -- Brews, Bites, and Biceps Campaign
News Release
Award of Excellence
Cohen Communications -- Big Fresno Fair CEO Announcement Press Release
Hey Salty -- 2022 Housing Choice Voucher Program Announcment
ONEEYEDsocial -- Brews, Bites, and Biceps Campaign
PSA
Award of Excellence
Hey Salty -- Bakersfield Symphone Orchestra Video
Video
Award of Excellence
Cohen Communications -- Central Valley Community Bank Call for Hope Video
JP Marketing -- Black Infant Health Testimonials
ONEEYEDsocial -- Brews, Bites, and Biceps Campaign
Providence Strategic Consulting Inc. -- Edwards Sanborn Solar Energy Storage Project Video
Windsong Productions -- Medifind: Doctor Searches Done Right
Webpage/Website
Award of Excellence
ONEEYEDsocial -- Brews, Bites, and Biceps Campaign
Award of Merit
Hey Salty -- Beautiful Bakersfield Awards Website
